Digital & Social Media Communication

22.9.2025 - 30.12.2025 / Week 1 - Week 14
Aw Wen Chia / 0368828
Digital & Social Media Communication / Bachelor of Design (Honours) in Creative Media / Graphic Design

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TABLE OF CONTENTS

1. Instructions

2. Exercise

3. Reflection

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1. INSTRUCTIONS

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2. EXERCISE

Week 1:

We were introduced to the module and formed groups of 4, my groupmates were:

1. Alicia Low Ker Chia
2. Geries Maysha
3. Jovan Cornelius Irwan

We then discussed what type of business we want to promote, and we settled on Food & Beverage.

We then started finding cafes and restaurants in Malaysia as our potential client.

Week 2:

After our search, our potential clients were:

Souka Bake Shop:

https://www.instagram.com/soukacakeskl?igsh=MXFib3hmaW94eG13NQ==
Followers: 5,272 Post: 591 Trendy, cafe, cakes, food, bakery Post content: Food showcase, food introduction, insta trends Murray’s Smoothies: Also commonly collaborates with Calaqisya (clothes brand) https://www.instagram.com/murrayssmoothies/ Followers: 1,748 Post: 122 Trendy, cafe, smoothies, bagel Post content: process of food(behind the scene), food review “repost”, insta trends Tai Tai Cafe: https://www.instagram.com/taitaicafe_byjustgood/ Followers: 73 Post: 4 Trendy, Slight traditional, cafe, food Post content: Announcing store opening, food showcase pictures Yaki Yaki: https://www.instagram.com/yaki_yaki_sbc/ Followers: 599 Post:126 Trendy, japanese, izakaya, yakitori, alcohol Post content: Food review “review”, food showcase I P P O: https://www.instagram.com/ippoippo___?igsh=dTRsbTdqeXRqb2N5 Followers: 673 Post: 56 Trendy, cafe, cakes, bakery, food Post content: Food showcase, food review “repost”, aesthetic shots. Upstairs Cafe: https://www.instagram.com/upstairscafe/ Followers: 8322 Post: 450 Trendy, cafe, food Post content: Food showcase, food review “repost”, aesthetic shots. greyskymorningkl: https://www.instagram.com/greyskymorningkl/ Followers: 2350 Post: 193 Cafe, food, coffee Post content: Food showcase, food review “repost”, aesthetic shots. The Bear Hug Restaurant & Cafe, Subang Jaya: https://www.instagram.com/thebearhugcafe/ Followers: 272 Post: 109 Cafe, food, coffee Post content: Food showcase, food review “repost”, aesthetic shots.

Geries and Jovan sent out messages to the majority of our potential clients and waited for a response.

Fig , Screenshot of the draft message

The Bear Hug Cafe was the first response we got, and we promptly set up a time to meet up and discuss the brand audit.

Week 3:

We conducted a brand audit with the owners of The Bear Hug Cafe and got the information we needed to complete our Task 1, which was a Brand Information. We then started making the slides.

Week 4:

This week was the week when we needed to present our first presentation, which is Brand Information.

Week 5:

We move on to Task 2, which is User Persona. We used the information from Task 1 and started on Task 2. After some changes to one of the users, we submitted it. We also started making ideas for content creation. 

We continue making the content idea for the posts, which is 18 pieces of content with a minimum of 6 videos. 

Fig , Content planing sheet

We planned to film the first week's content this week, however, due to scheduling confilcts not all of us could be there. As a result, Alicia, Geries and Jovan filmed the first week without me due to me having a prior event. I helped out with the editing for some of the videos as some type of compensation.

Week 6: 

We then continued filming our content, all while editing the previous ones.

Fig , In the middle of a shoot

Week 7:

We then continued filming our content, all while editing the previous ones, same as the previous week.

Fig , A stray cat we saw while filming

Week 8:

This week was when we filmed the comedy theme, which was the theme I was in charge of. It was a roller coaster of events, but we managed to get it done.

Fig , Progress

Week 9:

Made content that did not require filming at the cafe's location.

Week 10:

Continued with content making.

Week 11:

Continued with content making.

Week 12:

Continued with content making.

Fig , Progress

Week 13:

Started on the final presentation.

Week 14:

Compiled the content to make the final presentation.

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3. REFLECTION

This module taught me a lot about uploading and content creation, particularly the thought and strategy that go into producing content rather than simply posting casually. While I do use social media, I rarely upload content, and even when I do, I tend to delete it after a few days. Through this module, I became more aware of how consistency, intention, and audience consideration play a crucial role in effective content creation. It encouraged me to think more critically about why content is posted, how it is presented, and what message it communicates.

The module also deepened my understanding of brand identity and highlighted why it is such an important aspect of any business. Although I was already familiar with some of the terminology and concepts from high school, revisiting them in this context allowed me to understand them on a more practical and strategic level. I now have a clearer understanding of how elements such as tone, visual identity, and messaging work together to create a strong and recognisable brand. Overall, this module helped me build a stronger foundation in content creation and branding, and made me more confident in analysing and planning content with purpose rather than hesitation.

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