Minor Project: Ultra-Processed Food

23.4.2026 - 24.7.2026 / Week 1 - Week 14
Aw Wen Chia / 0368828

Minor Project / Bachelor of Design (Honours) in Creative Media / Graphic Design

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TABLE OF CONTENTS

1. Instruction

2. Process Work

3. Feedback

4. Reflection

F.Y.I: Text specifically in this post will be bigger due to the lecturer's instruction.

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INSTRUCTION

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PROCESS WORK

Week 1:

I formed a group with:

1. Lim Yeng San

2. Loke Yoong Sin

3. Meerabelle Charles

4. Mariyam Maaiya Ibrahim

Week 2:

We started making the interview questions in Figjam for the empathise phase.

Fig 1, Interview Questions

Week 3:

We finalised the interview questions and started interviewing. We then finished interviewing our participants.

Week 4:

For the define phase, transcribed the interviews and started analysis to find the key findings.

Key Findings:

Cost and convenience:

University students have busy lifestyles and having cheap and convenient food is sought after due to it fitting in the budgets and lifestyles of students.

Eating healthy is a chore:

In the eyes of students, eating healthy is a chore due to the cost of healthier foods being higher, and not lasting long in storage. Healthy eating also requires time, which university students do not have.

Stress-eating:

University students have assignments, exams, and busy schedules, which often lead to irregular eating habits. For example, skipping meals or stress-eating, using food as a source of comfort.

Change of environment:

University students develop less structured eating habits after leaving high school due to the new profound freedom they have away from family for extended periods of time or just for the day, making cheap and convenient food a top pick.

Week 5:

Finalised the key findings and the proposal for the prototype.

Week 6:

We move on to the ideate phase, and we did a crazy 8 exercise.

Fig 2, Crazy 8

Presentation Slides:

Week 7:

Based on the crazy 8 we boiled it down to 3 ideas.

Gamification:

A physical game with food as the main visual. The game's interactivity serves to engage university students while spreading awareness of ultra-processed food (UPF) and its effects.

• A point system card game with informative gameplay
• A board game containing trivia with informative gameplay

Fig 3, Board game sketch

Fig 4, Card game sketch

Meal-blogging app:

An app that tracks the user’s food intake and recommends healthy food options

• Users will take photos of their meals and upload them into the app for meal tracking (The posts can be set to public or private)
• Users would be able to connect with their friends by sharing meal logs and messaging them
• The app will also platform restaurants and shops that provide healthy food options supported by user reviews

Social Media:

A social media account on Instagram or TikTok dedicated to spreading awareness about ultra-processed food (UPF) consumption through informative posts and videos

• Infographics on balanced diets with illustrated graphics
• Recorded videos demonstrating healthy food options at Taylor's University

Week 8: 

After proposing all 3 ideas to the clients, we decided to move on with idea 1,

Gamification.

We decided to split into 2 teams for the prototype.

Character team: To make the board game characters

-Aw Wen Chia

-Lim Yeng San

-Loke Yoong Sin

Board team: To make the board and card borders

-Mariyam Maaiya Ibrahim

-Meerabella Charles

Week 9:

We started on the prototype sketch:

Fig 5, Character Sketches

Fig 6, Board Concept

Week 10:

This week was used for setting the usability goals.

Fig 7, Usability Goals

We then created a scenario regarding our prototype.

We then made a paper prototype to ensure the game can function.

Fig 8, Paper Prototype

We then started on making the prototype by making the board, characters, poster, and cards.

Fig 9, Character Sprites

Fig 10, Board game

Fig 11, Cards

Fig 12, Poster

Week 11:

During week 11 we had a pilot test at the Health Promotion Event.

Fig 13, Pilot testing

Week 12:

With the information we gained from the previous test, we went with our actual test with 5 participants.

Fig 14, Testing

Week 13:

After the user testing, we gathered the data and worked on the final presentation slide.

Fig 15, Progress

Week 14:

Then we presented the final presentation to the client.

Fig 16, Final Presentation

Fig 17, Final Presentation

Final Presentation:

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FEEDBACK

Interview:

Have the participants talk, the host should not speak unless asking the questions.

Defining:

Group and subgroup the findings from the interview. 

Prototype:

Make a pre and post-survey for the participants to fill out.

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REFLECTION

This assignment was hard but rewarding, and I have a cute prototype at the end of this. My group members were good to work with, although there were some hiccups on the road. It ended up pretty well, and I am still shocked at what we managed to achieve in such a short amount of time.