Objective:
The objective of this assignment is to develop a comprehensive
proposal for the redesign of an existing website. The proposal should
demonstrate your ability to critically evaluate a website’s design and
functionality, and to propose design solutions that enhance user
experience, aesthetics, and performance.
Assignment Description:
You are required to select an existing website which you feel has
several design and UX issue and prepare a detailed proposal for its
redesign. The proposal should address the following key aspects:
Website Analysis:
Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color
scheme, typography, imagery, and overall aesthetics. User Experience
(UX): Assess the site’s usability, navigation, accessibility, and
responsiveness. Identify pain points or areas that could be improved.
Functionality:
Evaluate the website’s performance, including load times,
interactivity, and compatibility across different devices and
browsers.
Redesign Goals:
Objectives: Clearly define the goals of the redesign (e.g.,
improved usability, modernized look, enhanced brand alignment).
Target Audience:
Describe the intended audience for the redesigned website and how the
new design will better meet their needs.
Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design,
including visual references, mood board and wireframes. Discuss the
rationale behind your design choices.
UX Enhancements:
Propose changes to improve user experience, such as simplified
navigation, better content organization, or enhanced interactivity.
Technical Considerations: Outline any technical updates or changes,
such as optimizing for mobile devices, or improving load times
Submission:
Submit your E-portfolio link that includes an embedded link of your
proposal. The proposal can be prepared using any form of
presentation application such as Google Slide or Canva
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