Interactive Design: Project 1 - Website Redesign Proposal
12.10.2025 - 2.11.2025 / Week 4 - Week 6
Aw Wen Chia / 0368828
Aw Wen Chia / 0368828
Interactive Design / Bachelor of Design (Honours) in Creative Media /
Graphic Design
TABLE OF CONTENTS
1. INSTRUCTIONS
Objective:
The objective of this assignment is to develop a comprehensive
proposal for the redesign of an existing website. The proposal should
demonstrate your ability to critically evaluate a website’s design and
functionality, and to propose design solutions that enhance user
experience, aesthetics, and performance.
Assignment Description:
You are required to select an existing website which you feel has
several design and UX issue and prepare a detailed proposal for its
redesign. The proposal should address the following key aspects:
Website Analysis:
Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color
scheme, typography, imagery, and overall aesthetics. User Experience
(UX): Assess the site’s usability, navigation, accessibility, and
responsiveness. Identify pain points or areas that could be improved.
Functionality:
Evaluate the website’s performance, including load times,
interactivity, and compatibility across different devices and
browsers.
Redesign Goals:
Objectives: Clearly define the goals of the redesign (e.g.,
improved usability, modernized look, enhanced brand alignment).
Target Audience:
Describe the intended audience for the redesigned website and how the
new design will better meet their needs.
Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design,
including visual references, mood board and wireframes. Discuss the
rationale behind your design choices.
UX Enhancements:
Propose changes to improve user experience, such as simplified
navigation, better content organization, or enhanced interactivity.
Technical Considerations: Outline any technical updates or changes,
such as optimizing for mobile devices, or improving load times
Submission:
Submit your E-portfolio link that includes an embedded link of your
proposal. The proposal can be prepared using any form of
presentation application such as Google Slide or Canva
2. EXERCISE
3. FEEDBACK
4. REFLECTION
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