Packaging & Merchandising Design: Project 1

20.10.2025 - 3.11.2025 / Week 5 - Week 7
Aw Wen Chia / 0368828

Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Graphic Design

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TABLE OF CONTENTS

1. Instructions

2. Exercise

3. Feedback

4. Reflection

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1. INSTRUCTIONS

Create a label that is shelf-ready, distinctive, and clearly communicates the product's local authenticity, artisanal quality, and unique flavouring to the intended consumer.

Label size:

Large bottle: height 9.5cm × width 18.5cm

Small bottle: height 6cm x width 14.5 cm

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2. EXERCISE

I first did the sketch and moodboard for the label.

Fig 1, Moodboard

Fig 2, Sketches

I then transferred the sketch onto Illustrator to start digitising it.

Submission:

Google Drive: https://drive.google.com/drive/folders/1tTo0AeswPHT_oZWCwWU5g0nTTNAW0wjI?usp=drive_link

Fig 3, Label for the bigger bottle

Fig 4, Label for the smaller bottle

Fig 5, Label for the bigger bottle with dielines

Fig 6, Label for the smaller bottle with dielines

Fig 7, Label being used with a big bottle

Fig 8, Label being used with a smaller bottle

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3. FEEDBACK

My tutor told me to make sure the bottle label was still recognisable and have the core essence of the brands identity.

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4. REFLECTION

This was the first time I redesigned a label, and it was a challenging but valuable experience. I found it difficult to balance incorporating the brand’s identity and existing design elements while still ensuring that the final label looked clean, clear, and professional. A lot of thought went into layout, typography, and colour choices to make sure the design remained visually appealing without feeling overcrowded.

Through this process, I gained a better understanding of how important consistency and clarity are in packaging design. The task pushed me to think more carefully about how branding elements can be translated effectively into a small format, while still communicating key information clearly. Although it was challenging, the experience helped me develop greater confidence in my design decisions and improved my overall approach to branding and visual communication.

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