Packaging & Merchandising Design: Project 1

20.10.2025 - 3.11.2025 / Week 5 - Week 7
Aw Wen Chia / 0368828

Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Graphic Design

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TABLE OF CONTENTS

1. Instructions

2. Exercise

3. Feedback

4. Reflection

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1. INSTRUCTIONS

Create a label that is shelf-ready, distinctive, and clearly communicates the product's local authenticity, artisanal quality, and unique flavoring to the intended consumer.

Label size:

Large bottle: height 9.5cm × width 18.5cm

Small bottle: height 6cm x width 14.5 cm

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2. EXERCISE

I first did the sketch and moodboard for the label.

Fig 1, Moodboard

Fig 2, Sketches

I then transferred the sketch onto Illustrator to start digitising ir

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3. FEEDBACK

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4. REFLECTION

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